PORTFOLIO
September 2015 - May 2015
Bentley University
B.S. Information Design & Corporate Communications
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Concentration in User Experience Design
Experience
June 2024 - Present
Freelance
Digital Designer / Marketing Specialist
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Designed and developed responsive websites using Figma, Wix, WordPress, and Elementor.
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Leveraged user research to create user-friendly designs in order to enhance usability resulting in increased customer engagement and conversion rates.
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Collaborated with clients to define project goals, brand identity, and target audience needs.
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Integrated third-party tools, such as e-commerce platforms, analytics, and CRM systems.
November 2022 - June 2024
Verndale
User Experience Designer
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Designed and developed concepts, wireframes, and prototypes for various e-commerce businesses.
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Conducted audits of existing user experiences to make informed improvements backed with user data.
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Collaborated with digital marketing teams, maintained client relationships, and presented concepts to stakeholders.
March 2021 - November 2022
Helen of Troy
eCommerce Content & SEO Specialist
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Conducted regular content audits of Health and Home brand.com sites (Honeywell, PUR, Vicks, Braun) to ensure accuracy, relevancy, and adherence to brand guidelines.
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Implemented optimization plans to improve user experience and overall e-commerce conversions.
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Contributed to development of new digital assets and update of the existing digital asset library.
August 2019 - March 2021
Boston UX
User Experience Designer
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Worked with clients to identify user goals and pain points, as well as reduce complex tasks to intuitive and accessible designs.
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Translated user research and business requirements into innovative, effective, and clickable prototypes.
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Followed UX design principles to explain information architecture, user experience design and interaction decisions to stakeholders.
May 2019 - August 2019
Armstrong Brand Consulting
Marketing/Design Associate
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Conducted in-depth research as needed for clients, their competitors, and planning digital campaigns.
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Created high-fidelity, functioning wireframes for improved user experience.
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Created both static and graphic interchange format advertisements for customer digital campaigns.
May 2018 - August 2018
Dell EMC
UX Design Intern
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Researched and applied user-centered design principles to refine RSA's SecurID cybersecurity token software.
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Created workflows, wireframes, functioning prototypes and design specifications in a fast- paced agile environment for mobile and web-based UIs.
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Planned and implemented usability tests for a redesign of the SecurID mobile app. Analyzed user feedback and socialized the design to development for implementation.
May 2017 - August 2017
Mugatunes
Digital Marketing/Media Intern
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Maintained social media accounts and created daily promotional posts (Facebook, Twitter, Instagram).
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Leveraged Google Apps to refine and optimize post timing based on real user data.
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Managed SoundCloud account from which all our music content was sourced.
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Leveraged Adobe Creative Suite to create graphic designs for promotional posts and main website.
Contact
Boston, MA
978-807-4894
